“Drive Like You Give a #&%!” Fights Drunk Driving, and Distracted, Drowsy and Drugged Driving

Shaq in Drunk Driving Prevention Campaign from FAAR

The Foundation for Advancing Alcohol Responsibility (FAAR), with Shaquille O’Neal’s help, is educating the public to not drink and drive. They also focus on preventing distracted, drowsy and drugged driving.

Drive Like You Give a #&%! is a campaign that puts more of a spin on FAAR’s mission to prevent impaired driving. FAAR is a nationwide organization that works to eliminate drunk driving by promoting responsible decision-making when it comes to alcohol.

The Drive Like You Give a #&%! Campaign

Drive Like You Give a #&%! looks at four offenders (drunk, drugged, drowsy and distracted drivers), and their behaviors behind the wheel with Shaquille O’Neal as the captain of the Responsible Driving Enforcement Agency. The former basketball star is a reserve police officer in Florida. Working with FAAR since 2010, he takes a no-nonsense approach in the videos with the hope to reach young males to stop driving impaired behind the wheel.

Males and Drunk Driving

On FAAR’s website, their drunk driving promotional video targets young males in their 20s, because they accounted for 21 percent of all drunk driving fatalities in 2016. Males were responsible for 71 percent of overall traffic fatalities. They are also 1.5 times more likely than female drunk drivers to be involved in a fatal crash.

Holidays See Increase in Drunk Driving

The campaign comes at a critical time during the holidays when there’s an unfortunate rise in drunk and impaired drivers. Not only that, but drunk driving deaths rose for the second subsequent year in a row in 2016 according to the National Highway Traffic Safety Administration (NHTSA).

Smart Start is proud to support FAAR and its efforts to reach those who need to know impaired driving is a dangerous decision. Similar to the Drive Like You Give a #&%! campaign, Ignition Interlocks also assist in keeping drunk drivers off the road if they are a court or state requirement for DUI offenders.

With like-minded organizations and groups combating impaired driving with the right tools and methods, the U.S. will certainly have safer roadways in the future.

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