Is the “Don’t Drink and Drive” Message Effective for Millennials?

What would resonate better with our younger generations, like millennials? ‘Don’t Drink and Drive’ or ‘Because Hangovers Suck’?

Drinking Taglines, Slogans and Messages

The Better Drinking Culture (BDC), a group that wants to change how young Americans use alcohol, is saying that ‘Don’t Drink and Drive’ is outdated in their grassroots movement to promote healthier drinking habits.

The group states that slogans such as ‘Drink Responsibly’ and ‘Don’t Drink and Drive’ can be a misrepresentation to readers. It could be interpreted, the CEO says, as “drink as much as you want as long as you don’t drive.” With the ‘Because Hangovers Suck’ message from the BDC, people might think twice about unhealthy behavior related to alcohol such as binge drinking or alcohol poisoning.

The ‘Don’t Drink and Drive’ message is important and clear. However, BDC’s stance is that people still wake up the next morning with a hangover, suffering the negative consequences of drinking too much.

Binge drinking in the U.S. is a serious issue, and BCE’s message could be effective for individuals who abuse alcohol. However, the message behind ‘Don’t Drink and Drive’ still warns people to not make a dangerous decision that continues to happen every day.

Drinking and Driving Still an Issue

Drinking and driving caused more than 10,000 lives to be taken during 2016. And drunk driving-related deaths went up for the second year in a row. Although alcohol abuse behavior such as binge drinking is a prevalent issue in the U.S. today, now is not the time to undermine the importance of telling people to not drink and drive as well.

But with many groups, organizations and companies rallying together to fight the negative and unhealthy behavior that stems from alcohol, over time the U.S. will see a more responsible future among any generation when it comes to alcohol.

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